In this highly competitive market, keeping up with technology trends can be your biggest asset. Your ability to adapt to changing times by providing the latest in automations will benefit your business in a variety of ways. Not only will it help with marketing but it will also contribute to an improved resident experience and bring time-saving advantages. Now more than ever, convenience is king. Being able to capitalize on this demand will give you a competitive edge. Here are 4 property management technology trends to consider adopting for your business:
Reduce time and waste by establishing an electronic billing service that covers everything from signatures to invoices and receipts. Take the whole paper trail out of the equation and you’ll be much more efficient – not to mention environmentally friendly! Streamline the process and reap the rewards. Imagine how freeing it will feel when you don’t have to dig through piles of papers.
Add an App
Choose from a selection of apps that allow you to log and track maintenance tickets, provide an instant messaging platform for residents to communicate directly with staff, and send out emergency alerts. There are also apps that can handle online applications and lease agreements, automatically collect rent, post for vacancies, screen for tenants, book appointments, and give virtual tours! Adding any type of app will definitely up your game in the convenience department and is a highly marketable amenity.
Accept Electronic Payments
In line with the paperless trend is offering your tenants the ability to pay electronically. Say goodbye to mailed checks and hello to services like PayPal, Venmo, and direct transfer options. More and more tenants are conducting their business transactions online – staying relevant and accessible is the key to success.
In the same vein, reach out to your prospective tenants where they are already shopping – online! Forget about newspaper ads – spend your money on online marketing for a much better return on the investment. Display floor plans, show a photo gallery, take them on a virtual tour… what better way to showcase your property than with an online experience?
Importance of Property Management Technology Trends
Remember, it’s all about ease and convenience. If you can catch a client on a platform they are already using, you’ll have a competitive edge. Your ability to adapt to the current landscape and adopt these 4 property management technology trends will set you apart from the competition. Better yet, hire a Massachusetts property management company that can do all of this for you! Give us a call today to learn more.